Marketing Executive
Industry: Entertainment / Media
Specialism: Marketing - Digital / Online Marketing
Posted on 28 Mar 2024
About Company
Our client is a Japanese entertainment company producer of collectible card games and trading cards, publisher of mobile apps and games, promotional items and many other venues, which was founded in 2007 and is headquartered in Tokyo
Job Description
- Managing and updating official social media and website
- Copywriting for social media, website, articles, monthly newsletter (B2C & B2B)
- Brainstorming and proposing new promotional plans to boost brand image and awareness
- Preparing press releases
- Managing community outreach (speaking to community leaders, YouTuber collaborations)
- Managing digital promotion (Google Ads, Facebook Ads)
- Tailor promotional plans to fit each product release
- Data analysis (social media, surveys, ads)
- Other ad hoc duties as assigned by the company
Job Requirements
- Candidate must possess at least Diploma/Degree in Marketing/Communications
- At least 2-3 years of relevant work experience
- Strong understanding of social media/digital marketing platforms
- Excellent communication skills in English, both written and oral.
- Proficiency in Japanese language is an added advantage, both written and oral, to liaise with Japanese speaking associates when required.
- Willingness to learn the trading card games in order to boost promotion of the brand and product
- Have working knowledge in games, anime, and popular or internet culture will be an added advantage.
- Strong team player with excellent interpersonal and communication skills
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events when required.
- Open to travel overseas for business trips when required.
Compensation
- Working location: Odeon Towers
- Working hours: Monday to Friday 8.5 hours/day including 1 hour lunch break
- Flexible reporting time to work between 8.30am to 10am; 1 hour lunch break between 11.30am to 2pm
- AWS
- Performance bonus