Marketing Executive

Industry: Retail

Specialism: Marketing - Brand / Product Management

South West,SG SGD 2,700 - 2,900 (Negotiable)

About Company

Our client is a listed leading cosmetics retailing group in Asia. It has over 270 retail stores in Asia including 21 in Singapore. The Group sells over 700 brands, covering over 18,000 skincare, fragrance, make-up and hair care, body care products, health and beauty supplements under international brands including own-brands and exclusive products.

Job Description

- Campaign: Spearhead concepts, directions and execution for all thematic and tactical campaigns
- Campaign: Work closely with cross-functional digital/design/VM team members in achieving 360o campaigns
- Campaign: Manage and monitor allocation of Point-Of-Sale collaterals required for campaigns
- Campaign: Manage timelines for inter-department campaign briefs and printer/in-house logistic deliveries
- Campaign: Provide pre-campaign briefs for brand principles and stores
- Campaign: Provide on-going campaign support to stores
- Campaign: Provide post-campaign performance analysis
- PR & Events: Maintain PR & Events Calendar and drive re-engineering strategies/initiatives to achieve higher levels of PR exposure and media value
- PR & Events: Support in the management of individual brands’ A&P
- PR & Events: Support in copywriting and translation of PR releases
- PR & Events: Manage PR Kits schedule and deliveries
- PR & Events: Maintain and update database for PR List
- PR & Events: Manage allocation/inventory/procurement of PR stationeries
- PR & Events: Track media monitoring updates and clippings
- PR & Events: Manage end-to-end execution of in-store events (E.g. Members’ Closed-Door Sales) and PR events (E.g. Media Brand Launch)
- CRM: Support in the management of loyalty programmes and membership benefits
- CRM: Support in Customer Acquisition and Retention efforts

Job Requirements

- Bachelor’s Degree / Diploma in Marketing or equivalent
- Proficiency in Microsoft Office applications is a must
- Familiar with Macintosh and design software is a plus
- Minimum 1 year of Marketing-related work experience, preferable in a fast-moving environment
- Able to commit long hours or weekends, when required for events

Compensation

- Variable Bonus etc. including performance bonus