Assistant Marketing Manager

Industry: Retail

Specialism: Marketing - Brand / Product Management

South West,SG SGD 4,000 - 4,300

About Company

Our client is a listed leading cosmetics retailing group in Asia. It has over 270 retail stores in Asia including 21 in Singapore. The Group sells over 700 brands, covering over 18,000 skincare, fragrance, make-up and hair care, body care products, health and beauty supplements under international brands including own-brands and exclusive products.

Job Description

- As a key member of the Marketing department, the Assistant Marketing Manager will contribute to the overall functions and productivity of the team. He/She will assist the Marketing Manager in overseeing the full spectrum of the Marketing function.
- Campaign: Spearhead ownership of all campaigns and retail promotions by working closely with cross-functional teams in achieving 360o executions and align processes that will improve the overall productivity for all internal stakeholders: Marketing, Merchandising & Operations
- Campaign: Ability to perform analysis of post-campaign performance metrics
- Digital: Develop new and emerging strategies to increase digital visibility of the brand across all touch points (Website, eCommerce, Mobile App, Social Media, YouTube, eDM)
- Digital: Track usability, design, content and conversion rates of all digital assets
- Digital: Oversee audience prospecting initiatives and monitor ROI to achieve traffic
- Brands Management: Support the implementation of new brand development strategies. Understand new product concepts and strategize market positioning, pricing and promotion, collaborating closely with merchandising initiatives and following through with planned executions
- Brands Management: Ensure all brand collaterals, activities and events are in compliance with brand guidelines
- Media, Advertising & PR: Spearhead continuous initiatives for media and PR outreach
- Media, Advertising & PR: Boost brand awareness and favourability through press releases, PR events, media channels, KOL outreach or any other creative platforms
- Media, Advertising & PR: Ability to effectively tap on social media and digital platforms to increase market share and market presence
- CRM: Support and implement CRM loyalty programmes to deliver traffic and revenue growth
- CRM: Develop strategies for acquisition, usage and retention
- Corporate: Ability to share market trends and new innovations through understanding of consumer needs, consumer psychology, consumer habits in beauty attitude, as well as the beauty market movements in Singapore
- People & Communication: Ability to lead and guide team for an all-inclusive culture
- People & Communication: Support and ensure effectiveness of the team’s day-to-day operations

Job Requirements

- Bachelor’s Degree or Diploma in Marketing / Mass Communication / Business or equivalent
- Minimum 3 years of Marketing experience, preferably in a fast-paced retail or FMCG environment
- Minimum 1 year of experience in Digital Marketing
- Proficiency in Microsoft Office applications is a must (Excel, Word, PowerPoint)
- Knowledge of Macintosh and design software is a plus

Compensation

- Variable Bonus etc. including performance bonus

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