Marketing Executive

Industry: Entertainment / Media

Specialism: Marketing - Digital / Online Marketing

Central,Singapore SGD 2,800 - 3,200

About Company

Our client is a Japanese entertainment company producer of collectible card games and trading cards, publisher of mobile apps and games, promotional items and many other venues, which was founded in 2007 and is headquartered in Tokyo

Job Description

- Managing and updating official social media and website
- Copywriting for social media, website, articles, monthly newsletter (B2C & B2B)
- Brainstorming and proposing new promotional plans to boost brand image and awareness
- Preparing press releases
- Managing community outreach (speaking to community leaders, YouTuber collaborations)
- Managing digital promotion (Google Ads, Facebook Ads)
- Tailor promotional plans to fit each product release
- Data analysis (social media, surveys, ads)

Job Requirements

- Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
- At least 2-3 years of relevant work experience
- Strong understanding of social media/digital marketing platforms
- Excellent communication skills in English and Japanese, both written and oral, in order to liaise with Japanese speaking associates
- Willingness to learn the trading card games in order to boost promotion of the brand and product
- Have working knowledge in games, anime, and popular or internet culture
- Strong team player with excellent interpersonal and communication skills
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events
- Open to travel overseas for business trips when required