Brand Manager/Senior Brand Manager

Industry: Food & Beverage / Catering / Restaurant

Specialism: Marketing - Marketing Management

Central,Singapore SGD 5,000 - 7,000

About Company

Our client established in 1883 and the company is today a leading player in the food and beverage arena in Singapore and Malaysia. Many of their brands are market leaders in their respective categories. In recognition of the high quality and safety standards of the company's products and their distinctive marketing, the company have been conferred many awards and accolades such as HACCP accreditation since 2003 for Foods and Superbrands gold recognition. The company’s established networks and strategic partnerships provide the company with the impetus to continually innovate and expand its portfolio of brands while strengthening its capabilities across the region.

Job Description

- To assist in the planning and execution of marketing campaigns, instore promotions (POSMs) and new product launches to achieve business targets (sales, profitability and market share).
- To continuously review and analyze category/brand performance and track competitors' activities, recommending action plans to close gaps.
- Responsible for tracking the A&P spend and measuring the results of key campaigns for continuous improvement.
- To manage cross-functional teams (logistics / trade marketing / sales / procurement etc.) to execute projects within assigned timelines and budgets.

Job Requirements

- Bachelor's degree or equivalent in Marketing
- 5 years' brand management or marketing experience in FMCG industry
- Ability to think strategically, commercially, be proactive and take the initiative
- Ability to work in fast faced, high pressured working environment
- Ability to meet tight deadlines
- Good Brand Knowledge: Understand product, users, motivations, and barriers
- Ability to communicate effectively with stakeholders


- Performance bonus
- Medical benefits
- Working hour: Monday to Friday 8.30am-5.30pm