Industry: Entertainment / Media
Specialism: Marketing - Digital / Online Marketing
Posted on 11 Nov 2021
- Develop media and corporate communication strategies to construct a positive public image of the organization.
- Responsible for building and executing corporate communications; Build rapport with local tech, finance, and crypto related media, both traditional and digital.
- Select appropriate media according to respective strategic purposes and coordinate media events and interviews to increase positive exposure.
- Monitor and execute important events, with special emphasis on media relations and cooperation.
- Adopt a synchronized approach across all mediums including news, public relations, marketing to ensure effectiveness, avoid duplication of effort and ensure adherence to uniform standards and policy.
- Track, communicate and evaluate progress of projects and metrics by providing regular status reports.
- Manage response to media inquiries and proactive news pitching to international media outlets.
- Develop & implement pro-active strategic media relations plans, policies and procedures to support functional and organizational goals.
- Manage and maintain the company's public image including the writing of press releases and propagation to media.
- Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Journalism, Linguistics/Languages, Marketing/Mass Communications or equivalent.
- At least 8 Year(s) of working experience in the related field is required for this position, preferably specialized in Public Relations/Communications or equivalent.
- Effectively bilingual with strong English and Japanese skills in term of oral, reading and writing to build and maintain strong relationships with English and Japanese speaking key internal and external key stakeholders to ensure proper dissemination of the communication initiatives.
- Strong comprehension ability in finance and technology related topics.
- Understanding and experience in blockchain technology is a plus.
- Experienced in media interaction and relationship development.