Digital Marketing Specialist

Industry: Arts, Entertainment & Media

Specialism: Marketing - Digital / Online Marketing

Central,SG SGD 3,000 - 4,000 (Negotiable)

About Company

Our client is a Japanese entertainment company producer of collectible card games and trading cards, publisher of mobile apps and games, promotional items and many other venues, which was founded in 2007 and is headquartered in Tokyo

Job Description

- Plan, execute, analyze, and optimize user acquisition campaigns across UA channels (including influencers) worldwide, based on ROAS
- Grow user base through non-paid methods (ex. ASO, PR, social media campaigns)
- Track and report on key metrics on a regular basis
- Collaborate with the game producers to coordinate around upcoming game releases and update launches
- Collaborate with game team and marketing team from Japan for the games brought over from Japan
- Coordinate the internal review and approval process for campaign assets which include communication with the Japan team

Job Requirements

- Possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
- Minimum 2 years of experience in managing UA campaigns for mobile games
- Experience in running direct UA campaigns using Facebook and Google Ads
- Passionate about mobile games
- Excellent communication skills in English and Japanese, both written and oral, in order to liaise with Japanese speaking associates
- Experienced in data analysis using Excel or similar tools
- Detail oriented, well-organized, and highly motivated
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events
- Open to travel overseas for business trips when required

Compensation

- AWS
- Performance Bonus
- Annual Leave 14 days (Capped at 21 days)